Leveraging Competitor Insights for Online Course Success | STP80
- Author
- James Marland
- Published
- Mon 22 Jul 2024
- Episode Link
- https://www.coursecreationstudio.com/podcasts/scaling-therapy-practice-digital-course-creation-for-clinicians-coaches-and-content-experts/episodes/2148764591
Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.
- 00:00 Welcome to Scaling Therapy Practice
- 00:46 Special Offer: Overcome Self-Doubt
- 03:22 Why Knowing Your Competitors Matters
- 05:23 Using Google to Find Competitors
- 07:51 Leveraging YouTube for Market Insights
- 09:34 Amazon: A Treasure Trove of Competitor Data
- 12:43 Analyzing and Applying Market Research
- 17:29 Crafting Your Value Proposition
- 19:38 Conclusion and Call to Action
