How to Craft Irresistible Course Titles | STP61

Creating Impactful Online Course Titles

In this episode of the Scaling Therapy Practice podcast, James from Course Creation Studio discusses the importance of naming online courses effectively. He introduces the third season of the podcast, which focuses on empowering mission-driven helpers to launch life-changing online courses and outlines the significance of a course title as the first point of contact with potential learners. James offers a resource titled 'Your Title Goes Here' for creating the perfect course title and shares strategies for selecting a title that captures attention, including using popular keywords, considering the audience’s language, highlighting key benefits, and ensuring the title is short, memorable, and clear. He also provides several naming conventions and formulas to help course creators come up with impactful titles. For further assistance, James invites listeners to email him for additional resources and tips on course creation.

Highlights

• 00:00 Introduction to the Course Creation Studio


• 00:34 The Importance of Naming Your Online Course


• 01:14 The Power of a Good Course Title


• 03:11 Tips for Creating Engaging Course Titles


• 03:25 Using Google and Other Tools for Course Title Research


• 04:28 Understanding Your Audience and Their Language


• 05:40 Highlighting the Benefits of Your Course in the Title


• 07:52 The Importance of Clarity and Memorability in Course Titles


• 09:53 A Checklist for Creating Effective Course Titles


• 10:41 Examples of Naming Conventions for Course Titles


• 12:29 Conclusion and Additional Resources

Start with the Course Navigator

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

Links and Resources

• Build an Online Course Business with One Tool: Kajabi


• 50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses


• More about naming your course: LearnWorlds


• More about Naming Your Course: ContentSparks


• Course Creation Studio: https://www.coursecreationstudio.com/


• Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 


• Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/


• Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstu


• Some Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking!