Capture and Convert: 9 Webpage Elements Your Audience Can't Ignore | STP75

Building Effective Websites for Mission-Driven Leaders

In this episode of Scaling Therapy Practice, host James Marland shares insights into the creation of efficient and compelling web pages, largely drawing from the StoryBrand framework by Donald Miller. James discusses common mistakes to avoid, such as overloading with information and lack of clear call-to-actions, while emphasizing the importance of clear and concise headers, value propositions, and the appropriate use of images. He also highlights resources from experts like Private Practice Elevation and Simplified SEO Consultants and provides actionable tips for therapists and mission-driven leaders looking to enhance their online presence. Additionally, James introduces his new mini-course on overcoming self-doubt and transforming mindsets and previews an upcoming two-week challenge for launching online mini-courses using Kajabi.

Show Highlights

• 00:00 Introduction and Course Promotion


• 00:52 Welcome to Scaling Therapy Practice


• 01:59 Understanding the Importance of a Website


• 03:53 Common Website Mistakes to Avoid


• 07:18 Essential Website Sections


• 14:30 Practical Steps for Website Improvement


• 17:38 Resources and Recommendations


• 20:17 Upcoming Courses and Challenges


• 23:19 Conclusion and Final Thoughts

Links and Resources

• Clearbrand:Extraordinary websites and pay-per-lead marketing services that help you get more customers.3


• Storyboard


• Marketing Made Simple


• Business Made Simple


• Business Made Simple Episode: How to Turn Your Website into a Sales Machine


• Private Practice Elevation: We want to create a world where therapists and private practice owners can attract clients, bring them joy, and have all the tools they need to scale their practice and create the life they desire.


• Simplifies SEO Consulting: Our SEO Specialists know what it takes to get a therapy website ranking well. We’ll help you develop a clear plan to get your website showing up on Google!


• Neil Patel: What is SEO? Your Complete Step-By-Step Guide


• Start with Why: How Great Leaders Inspire Everyone to Take Action


• 10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less


• Who Not How:  The Formula to Achieve Bigger Goals Through Accelerating Teamwork


• Overcome Self-Doubt: Transform Your Mindset and Realize Your Dreams


• Kajabi: Launch your online course business with Kajabi 


• Some links are affiliate links that support the production of the show. Thanks for clicking!