Jennifer Lagemann – The Power of Branding in Healthcare Practices (and How It Affects Your Staff)

How can practice managers balance business growth with patient care? In this episode, Jennifer Lagemann, founder of NextJenn Copy, reveals how to grow smarter, not harder, while maintaining an empathetic approach to healthcare.

We dig into:

👂 Why listening to your patients (and their families) is the key to success
⚠️ The obstacles healthcare providers face in being proactive rather than reactive
🎨 The importance of branding beyond logos—how your team’s experience shapes patient perception
🔑 Tips for making branding decisions align with your practice’s values and vision

Plus, Jennifer shares her experience as a family caregiver and how it led her to become a fractional CMO in healthcare. If you're looking to elevate your practice’s impact and brand, you won’t want to miss this one!

Resources mentioned:

👤 Guest: Jennifer Lagemann
LinkedIn: https://www.linkedin.com/in/jennifer-lagemann/
Web: https://nextjenncopy.com/

📚 Books
Building a Story Brand by Donald Miller
The Alter Ego Effect by Todd Herman

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