Calvin Gooley – Patient Acquisition Tips from a Healthcare Marketing CEO

What do a 15-passenger ski van, unintentional healthcare careers, and patient acquisition have in common? They all come up in this chat with Calvin Gooley, CEO of Cicada. We dive into how practices can improve patient access, reduce wait times, and actually get reviews from happy patients.

We cover:
🏥 Why patient acquisition is broken (and how clinics can fix it)
 📹 Using video testimonials for both retention and growth
 🌍 Why most practices underuse Local SEO—and how to fix that fast
 🧠 Healthcare innovation: from wearables to smarter intake workflows
 📊 When should a clinic start using CRM tools (spoiler: earlier than you think)

📚 Resources mentioned:

👤 Guest: Calvin Gooley
 LinkedIn: https://www.linkedin.com/in/calvingooley/
 Agency: https://www.cicada.co

 🔧 Tools Mentioned: HubSpot, Google Workspace, Raycast

 📚 Talkie.ai Blog: https://talkie.ai/blog/?utm_campaign=spm-podcast-ep-3

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