Episode 45: How Nir Bashan Uses the Creator Mindset to Solve Real Business Problems

Think creativity is only for artists? 

Nir Bashan will change your mind.

Here’s how creative thinking can solve real business problems—fast.

In this episode, we dive into how you can unlock The Creator Mindset—no paintbrush required. Whether you're building a business, launching a product, or just trying to solve messy, everyday problems, Nir’s frameworks prove that creativity isn’t fluff, it’s your most underrated business tool.

Nir Bashan is the bestselling author behind The Creator Mindset and the upcoming The Solution Mindset from Wiley. His Psychology Today articles rack up millions of views, and he’s worked with brands like Porsche, Rolex, and American Airlines. Former host of McGraw Hill’s Coffee Break—Nir Bashan is here to prove that creativity isn’t optional. It’s everything.

We’ll cover:
✅ How to think like a “creator” in your business
✅ Why logic alone won’t solve today’s challenges
✅ Creative exercises you can try today (yes, even if you think you’re not creative)
✅ The mindset shifts that unlock breakthrough ideas

Listen in and rewire how you think about problem solving. 💡

Grab a copy of The Solution Mindset here: 

👉 https://tinyurl.com/thesolutionmindset

Connect with Nir here:

👉 https://www.linkedin.com/in/nirbashan/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba
Instagram: https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/