Ep 13: Value-Based Pricing: Common Mistakes and Strategies w/ Mark Stiving Pt 1
- Author
- rhondarb
- Published
- Mon 09 Dec 2024
- Episode Link
- https://rhondarb.podbean.com/e/ep-13-value-based-pricing-common-mistakes-and-strategies-w-mark-stiving-pt-1/
Are your pricing strategies leaving money on the table? In this episode of the Scale the Chaos Podcast, Rhonda Lea is joined by pricing expert and author Mark Stiving to explore how value-based pricing can transform your business strategy.
In this insightful discussion, you'll discover:
- Why understanding customer value is key to effective pricing.
- Common pricing mistakes businesses make and how to avoid them.
- The concept of context-driven pricing and its real-world applications.
- How internal collaboration and ownership impact pricing strategy.
Mark shares fascinating insights from his extensive experience, including why 99-cent pricing works and how businesses can create value tables to better understand their customers. With practical tips and real-world examples, this episode is a must-watch for leaders looking to optimize their pricing strategies and drive growth.
Connect with Mark Stiving:
Connect with Rhonda Lea:
👉 Don’t forget to subscribe, like, and comment with your top pricing challenges!
