Fix Your Funnel Before Filling It: Sales Truths with Hannah Ajikawo
- Author
- Tom Lavery, Nicola Anderson
- Published
- Tue 19 Aug 2025
- Episode Link
- https://podcasts.fame.so/e/28xz2168-fix-your-funnel-before-filling
What if the key to growth isn’t more leads, but fixing what’s broken in your funnel?
Join host Nicola Anderson on this episode of Scale Sessions as she welcomes Hannah Ajikawo, founder of Revenue Funnel, to discuss transforming go-to-market strategies through smarter processes, cultural audits, and how to integrate AI with a human touch. From her unique start in criminology to leading high-performance sales transformations, Hannah reveals how understanding human behaviour can solve pipeline problems, align teams, and build inclusive environments that drive real results. Expect actionable insights that challenge conventional sales wisdom and empower revenue leaders to scale with purpose.
What you will learn:
- Why cultural audits are crucial for uncovering hidden organisational challenges
- How to leverage AI effectively by focusing on creating new possibilities
- The "Symbiotic Sale" framework for beneficial relationships between buyers and sellers
- Why you need to fix middle-funnel issues before generating more leads at the top
- How to build and leverage a "stealth team" ecosystem of experts for GTM solutions
- How to navigate investor expectations while maintaining realistic growth targets
- The critical role of clear communication and expectation-setting in successful leadership
Hannah Ajikawo, the CEO and founder of Revenue Funnel, has worked with over 40 B2B go-to-market teams to fix broken sales engines and drive scalable growth. With a proven track record in optimising sales processes, boosting pipeline creation, and closing high-value deals, Hannah equips teams with frameworks that adapt to changing markets. Her approach integrates tightly with the B2B buyer journey, enabling companies to grow faster, reduce risk, and increase revenue, without sky-high acquisition costs.
Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.
Let’s start scaling.
