The Five-Step Sales Process That Frees Coaches from Sales Calls with Laura Wright

In this episode of the Scale Point Podcast, sales mentor and founder of EPIC at Sales, Laura Wright, delivers a clear, actionable roadmap for coaches and founders ready to scale out of their sales role. With over two decades of experience and two 7-figure businesses under her belt, Laura breaks down why most coaches hesitate to hire a sales team—and how to do it the right way.

From her signature Five Steps to Yes sales framework to redefining sales incentives and team structure, Laura explains what it really takes to build a team that aligns with your brand, closes with integrity, and lets you reclaim your time without sacrificing conversions.

Key Takeaways

• Why the wrong sales hire can create misalignment—and how to avoid it
  
  
• Laura’s Five Steps to Yes: a sales process that’s light, effective, and measurable
  
  
• When to hire your first salesperson (hint: not when you're avoiding sales)
  
  
• How to use visual goal mapping to stay focused
  
  
• Why energy + strategy = scalable sales
  
  
• How to build team incentives beyond just money
  
  

You weren’t meant to live in your sales calendar forever.

If you’re ready to train a sales team that closes with confidence, alignment, and integrity, Laura Wright lays out the exact process to do it—without sacrificing your values or revenue.

Hit play and learn how to scale out of the sales seat and step into true CEO leadership.

➡️Scale Point Podcast in Apple

Visit Laura Wright online:

Website: https://epicatsales.com/

LinkedIn: https://www.linkedin.com/in/epicatsales

Youtube: https://www.youtube.com/@epicatsales

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