From Free to Paid: Why Workshops Are the Secret to Scaling Your Coaching Business with AnnMarie Rose

In this episode of the Scale Point Podcast, Heather Wanninger interviews scaling strategist Ann-Marie Rose, who breaks down why paid workshops outperform free ones every time.

Ann-Marie dives into the mindset shift coaches need to make when scaling their businesses, the importance of creating rinse-and-repeat systems, and the exact steps for turning workshops into high-ticket client conversions. She emphasizes how coaches can step away from hustle culture, build safety into scaling, and use workshops as a predictable growth engine.

Key Takeaways

1. Why free workshops drain your energy and don’t convert.
2. How paid workshops boost show-up rates and attract better clients.
3. The one quick-win strategy that builds trust and drives conversions.
4. Real-world proof: How Ann-Marie closed a $48K offer from a single paid workshop. 
5. How to create rinse-and-repeat systems that keep sales running in the background.

Timestamps:
00:00 Introduction to the Scale Point Podcast

00:36 Meet Ann-Marie Rose: Scaling Strategist

01:02 The Fear of Transitioning to Paid Workshops

02:14 Building Trust Through Paid Workshops

04:36 Crafting Effective Workshop Topics

07:51 Conversion Rates: Free vs. Paid Workshops

11:09 Maximizing Backend Conversions

16:46 Challenging Entrepreneurial Beliefs

17:13 The Long Game in Business

18:21 Building Sustainable Sales Systems

19:36 Shifting from Hustle to Simplicity

20:41 Mindset and Strategy for Scaling

23:01 Leveraging Paid Workshops

29:37 Simplifying for Success

34:04 Final Thoughts and Takeaways

If you’re tired of hustling for leads and want a strategy that scales with ease, this episode will change how you approach workshops forever.

Ready to stop giving away your best ideas for free and start using workshops as a scalable sales system? Tune in now and discover how to make paid workshops the cornerstone of your growth.

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Visit AnnMarie Rose online:

Website: https://www.annmarierose.com/

LinkedIn: https://www.linkedin.com/in/annmarierose/

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