#10 - What states are good for virtual first companies?

What states are good for virtual first companies?

Christina Farr wrote a great article “Why investors are leaning into direct-to-consumer health”. An important factor is because you can’t hide behind a bad product. In DTC consumers make a choice to pay cash, which means your service has to deliver.

In this episode of Sam Talks Telehealth, I want to use your DTC model and target states that are pro virtual first companies.

Here’s what you need to know:

• What makes a state good for virtual first companies?
• What states already have a virtual first friendly payer environment? 
• How can I leverage my DTC market to fee for service insurance payment?

Where does the state have virtual first friendly policies, 

Your investor pitch is stronger when you can show a clear and easy path from DTC to insurance payment. 20+ states in the US give you the tools you need.  

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Link to article referenced in Podcast:

Why investors are leaning into direct-to-consumer health by Christina Farr

https://ovsecondopinion.substack.com/p/why-investors-are-leaning-into-direct 

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