024: Inbound vs Outbound and Account-Based Marketing with Trish Bertuzzi

Efficient and scalable sales growth is the common goal of every startup. My guest, Trish Bertuzzi, is the best-selling author of the Sales Development Playbook and President of The Bridge Group. Trish joins us this week to discuss account-based marketing, outbound strategy, and how to survive the early stages of sales development. 

Visit salesfounders.com for show notes and additional information.