[Sales] What's in it for the customer? With Brian Schneider

Top takeaways
- Always ask yourself, what's in it for them?
- People like to buy but don't want to be sold to
- Use the rule of 1/3, 1/3, and 1/3
- How to hare your expertise from all your sales conversations

About the guest
- Brian Schneider
- https://www.linkedin.com/in/sciencesalesguy/

Watch this episode on Youtube

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