How to define and work with your Ideal Customer Profile

Tired of wasting time on prospects who aren’t a perfect fit?

Top sales teams know the secret: mastering the art of disqualification.

Discover how identifying and embracing your Ideal Customer Profile (ICP) can revolutionise your sales approach.

Forget rejection - it’s all about respect and efficiency. Find out why disqualifying the wrong leads is a game-changer for high-performing teams.

Learn from a real-world example with an IT services client who turned their strategy around by focusing on midsize engineering firms, boosting their conversion rates in the process.

What if the ICP wasn’t just a marketing tool, but the key to profitable sales conversations?

Uncover how to use your ICP as a daily filter in every call, proposal, and interaction to ensure you’re targeting the right customers.

And don’t overlook the power of celebrating disqualification - it’s the cornerstone of building a team focused on meaningful, high-impact relationships.