ETHICAL Model: Collaborative relationship building

Can you imagine transforming your sales strategy from transactional to truly collaborative?

On this fifth episode of the Sales Today mini series, I share how adopting a partnership mindset can revolutionise your sales approach.

Building upon the core themes of my book, "Ethical Selling," we unpack the significance of shifting from 'me' to 'we,' and why buyers in complex B2B environments seek partners rather than mere vendors.

Discover how fostering relationships based on trust, understanding, and mutual success not only secures long-term achievements but also makes you an indispensable part of your client's journey.

We uncover the art of co-creating solutions that align with clients' long-term goals, enhancing your value as a sense-maker.

With insights drawn from over two decades of experience, this conversation is filled with practical advice on how to act like a partner and enhance your sales effectiveness.

Whether you're aiming for upsell opportunities or looking to solidify renewals, learn how collaboration can be your key to unlocking potential and creating lasting business success.

Step into the future of sales and see how thinking and acting like a partner can elevate your impact in the sales world.

Links and Resources:

• Get a copy of my Book: Ethical Selling on Amazon
• Collaborative Selling Scorecard: Take the Free Assessment
• Connect with Fred: LinkedIn Profile
• Watch this episode: Watch on YouTube