Engineering sales: Mastering the art/science of cold calling

What if your cold calls could turn into meaningful conversations that lead to genuine connections and success?

Nick Jeins, a master of the craft with over 30 years of experience, as shares his insights into transforming cold calling from a mundane task into an art form.

With a focus on the engineering business sector, Nick highlights the critical importance of understanding your prospects' true needs.

Forget about drowning them in product features - it's all about tailored engagement that resonates with their unique challenges.

Nick walks us through a structured approach to cold calling, breaking it down into the essential elements that every sales professional should master: the opener, the hook, and effective questioning.

Learn how to start your calls on the right foot by acknowledging them as cold and then drawing your prospects in with a hook that speaks to common industry issues.

This method paves the way for shifting the narrative from your offerings to their needs, allowing you to uncover hidden issues and offer solutions that genuinely add value.

We also discuss the psychological side of sales calls, where building trust and listening become your secret weapons.

Nick's insights reveal how confidence and sharp communication can transform superficial interactions into productive meetings.

--------- EPISODE CHAPTERS ---------

(0:00:00) - Cold Calling Strategies for Sales Directors

Understanding needs, targeting prospects, and fostering genuine engagement in effective cold calling for engineering businesses.

(0:14:17) - Effective Cold Calling Strategies in Sales

The art of cold calling in engineering: opener, hook, questioning to engage prospects and provide solutions.

(0:24:34) - Mastering the Psychology of Cold Calling

Effective communication in sales involves listening, understanding client needs, building trust, and adopting a client-focused mindset.

(0:35:05) - LinkedIn Content Strategy for Sales Networking

Nick shares insights on LinkedIn content creation and networking in the sales community.

Connect with Nick:

https://www.linkedin.com/in/nick-jeins-2914642a8/

Follow me: https://linktr.ee/fredcopestake

Take the  Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/MK_0mm1wsMo