Engineering sales: Get hired and win more business

What happens when sales meets engineering in the packaging and warehouse automation industry?

George Brown, an executive recruiter specialising in this niche sector, joins me to reveal the unique qualities that make sales professionals successful in such a technically demanding field.

We explore why an engineering background is essential, equipping sales experts with the technical know-how to address complex client pain points and build credibility.

Ever wondered how engineers transition to sales roles within large-scale projects?

We discuss the common career progression from engineering to customer-facing positions, the challenges engineers face in this shift, and the importance of acquiring sales skills.

George shares how bridging the communication gap between sales teams and engineers can lead to more effective collaborations and ultimately, successful sales.

Building a winning sales team is no small feat. Using football analogies, we dissect the roles and responsibilities within a business unit, highlighting the significance of teamwork in achieving project goals.

George also shares invaluable tips on identifying key characteristics for sales success, such as technical expertise, a robust professional network, and confidence.

Tune in for practical advice and personal experiences that will enhance your approach to sales and help you secure your next big opportunity.

-------- EPISODE CHAPTERS ---------

(0:00:00) - The Relationship Between Sales and Engineering

Successful salespeople in packaging and warehouse automation need engineering background to understand and solve client pain points.

(0:08:18) - Transitioning From Engineering to Sales

Engineers often transition to sales roles without formal training, creating a gap in pitching solutions effectively.

(0:13:15) - Sales and Engineering Communication Gap

Sales teams and engineers face challenges in large-scale projects due to gaps between sales expertise and technical knowledge, emphasising the importance of teamwork and collaboration.

(0:18:49) - Building Successful Sales Teams

Teamwork and understanding roles are crucial for project success, with engineers as defenders and salespeople as strikers.

(0:27:00) - Identifying Key Characteristics for Sales Success

Game plan, technical expertise, networking, and confidence are crucial for success in engineering sales.

Connect with George

LinkedIn:  https://www.linkedin.com/in/george-brown678/

Follow me

https://linktr.ee/fredcopestake

Take the  Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/3aceUkoxWf0