Delivering Presentations that centre on them, not you

Most sales presentations fail because they’re all about you.

Customers don’t care about your awards, your company map, or your tech stack- until they know you get their world.

In this episode I share how to flip the script and deliver customer-focused presentations that engage, build trust, and make decisions easier.

What you will learn: 

• Why traditional presentations lose the room - and how to fix that 
• The 6-part structure to build compelling, customer-first presentations 
• How to open with a hook that gets immediate attention 
• When (and how) to prove your solution with just enough detail 
• The critical role of questions - and how to use them throughout 
• Do’s and don’ts to keep your message clear, relevant, and action-driven

Action step:

Take one upcoming sales presentation and rebuild it using the 6-step structure: Hook, Challenges, Solution, Benefits, Proof, Next Steps. Remove the “about us” intro. Make it theirs. Present to solve, not to boast. 

Bonus resource: Take the free scorecard in the show notes

Clearer structure. Stronger engagement. Better results.

 Connect with Fred:

Author of Selling Through Partnering Skills, Hybrid Selling, and Ethical Selling

https://linktr.ee/fredcopestake

Take the  Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/vqDwk1ujaOk