00:00 Introduction to Sales SOS Podcast
00:40 Meet the Hosts: Liz Heiman and Mike Simmons
00:51 Understanding Sales Process
01:30 The Importance of a Structured Sales Process
02:42 Mike Simmons' Background and Insights
05:23 Defining Sales Process
09:39 Common Misconceptions About Salespeople
11:37 The Dopamine Trap in Sales
12:01 Sales Process as an Operating System
13:03 Defining the Sales Process
14:03 The Importance of Following a Sales Process
16:20 Aligning Sales Process with Buyer Journey
19:11 Utilizing CRM for Sales Success
20:53 Prioritizing and Managing Sales Workload
22:54 The Role of Documentation in Sales
24:05 Simplifying Sales Processes
24:44 Conclusion and Next Steps