In this episode of the podcast, we explore how the evolving landscape of sales requires a reevaluation of key performance indicators (KPIs) and sales metrics. We discuss the shift from traditional activity-based metrics to more meaningful measures of activity that drive successful outcomes. We highlight the need to focus on long-term relationships, the importance of proper messaging, and how to keep sales teams engaged. We delve into best practices for leveraging social media, specifically LinkedIn, and ensuring that salespeople present a polished and professional image online. Additionally, we emphasize the importance of aligning sales roles with individual strengths and continuously evaluating and improving sales processes.