In this episode of the Sales SOS podcast, hosted by Liz Heiman, experts Brynne Tillman, and Renee Bigelow discuss the transformative landscape of sales driven by technological advances and AI. The conversation explores the enduring importance of relationships in sales, the evolution of technology's role, and the critical need for prompt writing skills. They emphasize how AI can enhance rather than replace human interactions. The discussion also covers the shift from a seller-driven to a buyer-driven market, the importance of being a trusted advisor, and how to adapt sales strategies to meet these changes. Key recommendations include leveraging technology, enhancing transparency, and fostering valuable relationships to navigate the evolving sales environment.