What is Transparency In Sales with Todd Caponi
- Author
- Sales POP!
- Published
- Tue 16 Mar 2021
- Episode Link
- https://salespop.libsyn.com/what-is-transparency-in-sales-with-todd-caponi
Behavioral and decision science shows that being transparent in showing that your product is imperfect sells better than falsely representing it as perfect. Thus, today’s guest in the Expert insight Interview is Todd Caponi, and he explains the benefits of transparency in sales.
