Whale Hunting for the Big Customers and Big Deals

When Barbara Weaver Smith talks about whale hunting, she’s talking about hunting for those big customers and big deals. It requires a skill set all to itself, with a coordinated, trained team—much like the Inuit people in the ancient practice of actual whale hunting. Listen to Barbara and host John Golden as they discuss how to strategically approach the biggest whales. Building relationships with big accounts requires a collective effort from your team to provide the resources needed for these accounts.