Unlocking the Secrets of Buyer Personas in a Downturn Economy - Jim Kraus

John Golden and Jim Karrh examine buyer personalities and recession buying decisions in this audio episode. They recommend revisiting customer profiles and talking to recent buyers to guide marketing and sales decisions. Jim Karrh proposes interviewing buyers to learn their goals, success factors, perceived hurdles, and decision criteria. Both presenters emphasize customer personas and buyer journeys' fluidity. They address market-specific buyer persona update frequency.