The Truth About Leads

Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales is still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.