The Perfect Close

What makes a perfect close? According to James Muir, author of the bestselling book The Perfect Close, salespeople have learned many manipulative-style closes over the years. The net effect is that prospects, not feeling comfortable with them, don't do anything at all--in fact, 60 to 90 percent of sales cycles end in no close. Listen in as host John Golden sits down with James Muir to give you tips on how to make the perfect close.