The Fatal Flaws of the Funnel and Why Salespeople need to be Marketers with Carman Pirie

Fatal Flaws of the Funnel: The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the “bottom” of the funnel.