The Art and Craft Of Brand Positioning Development with Ulli Appelbaum
- Author
- Sales POP!
- Published
- Wed 29 Jun 2022
- Episode Link
- https://salespop.libsyn.com/the-art-and-craft-of-brand-positioning-development-with-ulli-appelbaum-0
Your brand is about your customers' association with your offering, not your logo and tagline. In this Expert Insight Interview, we welcome Ulli Appelbaum, author of The Brand Positioning Workbook.
