Strategies for Building Trust with Farmers in Sales with St John Craner

Join John Golden as he interviews John Craner, founder of Agrarian, on sales strategies in agriculture. Learn how trust-building, empathy, and a customer-focused approach can help sales professionals thrive in this unique industry. Craner offers practical tips on navigating long sales cycles, understanding farmers' psychology, and becoming a trusted partner in the rural sector. Don't miss this episode packed with valuable insights for sales success.