Share Your Story, Build Your Brand – with Bofta Yimam

n this episode, Emmy-winning journalist Bofta Yimam talks about how personal branding and storytelling can help leaders grow. She explains why being visible matters and how sharing your story—especially the tough parts—can help you build trust and connect with your audience. Whether you’re a business owner or a team leader, you’ll learn simple ways to show up, speak out, and lead with impact.