Sales Triggers

You have a busy day planned. Your to-do list is filled with important activities that will take you the rest of the day. You sit down at your desk and prepare to start knocking things off the list. But, first, you have a question for Google. “Just a quick search,” you think to yourself. “It’ll just take a few minutes.” Three hours later, and you have completely forgotten why you went online in the first place, and your to-do list has gone by the wayside. Does this sound familiar? In today’s era especially, we are more distracted by triggers than ever before. Marshall Goldsmith, interviewed by John Golden, discusses triggers and how to avoid them.