Sales Playbooks

Daly introduces the idea of “high payoff activities,” or HPA. Each individual has 168 hours per week. However, some people are using their 168 hours better than others. It is estimated that a salesperson spends more than 50% of her or his time on these non-essential tasks. To fully take advantage of all 168 hours, delegate these activities to an assistant, and focus your time on what will generate income. “If you follow this discipline, you will generate more revenue,” said Daly.