Overcoming Blind Spots in B2B Sales with Lisa J. Smith

John Golden interviews Lisa J. Smith, CEO and Founder of sales consultancy business SmithCo, in this podcast. Lisa talks flexibility and nimbleness in today's fast-paced business world and her experience establishing her firm during the COVID-19 epidemic. They also address sales blind spots such not having a sales process, targeting the incorrect prospect, and overusing automation. Lisa stresses follow-up, data tracking, and client service. She gives businesses a free 30-minute sales call.