Mastering Data-Driven Sales in SaaS with Ray Rike

In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM hosts Ray Rike, a seasoned subscription software leader and co-author of "Data and Diagnosis Driven Selling." They discuss the intricacies of sales in the unique microclimates of San Francisco, the necessity of a data-driven sales process, and the difference between sales methodology and process.