How to Build Trust in Sales and Coaching: Tips with Joanna Lott

Want to build trust in sales or coaching? Joanna Lott says it starts with being honest and real. In a chat with John Golden, she shared how deep connections—not just quick social posts—lead to loyal clients. Joanna uses podcasts, voice notes, and personal touches like gifts to show she cares. Her big tip? Sell only if it truly helps the client. That’s how you turn buyers into fans. Use simple systems to stay personal as you grow. Absolute trust takes time, but it’s worth it.