How is AI transforming sales and marketing in the digital age? with Govind Balu
- Author
- Sales POP!
- Published
- Tue 24 Oct 2023
- Episode Link
- https://salespop.libsyn.com/how-is-ai-transforming-sales-and-marketing-in-the-digital-age-with-govind-balu
The podcast introduces Govind Balu, founder and CEO of Shakes or Sigma and interim Chief Digital Officer of Roadside Project, by John Golden. Digital transformation and AI's impact on sales and marketing are discussed. Ivan discusses digital transformation and analog-to-digital thinking. He emphasizes how AI may improve human work and solve intractable problems. They also discuss sales and customer service automation, highlighting the need to address pain points and optimize procedures before digital transformation. They conclude by thanking each other and the audience.
