Getting Account Strategy Right

Join SalesChats hosts John Golden and Martha Neumeister for a fast-paced discussion on the topic of getting account strategy right with special guest Richard Ruff.

You wouldn’t take a long road trip without first consulting a map, just like you wouldn’t try to be successful in the business world without developing and consulting a strategy. Account strategies are fundamentally important and open up new opportunities to increase sales. Interviewed by John Golden and Martha Neumeister, Richard Ruff discusses how to create a winning account strategy to boost your business.