CRM: Measuring Sales Effectiveness

No matter the discipline, you want to be effective. If what you're doing isn't effective, or moving you closer to your ultimate goal, there's absolutely no reason to continue doing it. The struggle for salespeople becomes measuring sales effectiveness. It's not as easy as counting calls or totaling revenue. It's important to break down the process and analyze your performance at each step. John Golden interviews Anthony Stears on how to measure sales effectiveness with assistance from a CRM software.