Creating a Better-for-You Cocktail Brand with Jack Espy

Jack Espy didn’t plan to start a canned cocktail brand, but when he saw the demand for healthier drinks, Spirited Hive was born. In this episode, he shares insights on entrepreneurship, branding, and building a mission-driven business.

🎯 What you’ll learn:

• How consumer trends shape product innovation.
• Why transparency and ingredient quality build trust.
• The role of social connection in branding.

Join us as we dive into the Spirited Hive journey and what’s next for this exciting brand!