Connection of Storytelling and Neuroscience with Jeff Bloomfield

Neuroscience and business are two industries that may not seem to go together, but new technology and research have generated an opportunity for science and sales to collide. Through neuroscience, companies can get their message out there in a way that actually resonates with the client on a real, genuine, biological level. Jeff Bloomfield, interviewed by John Golden, explores the connection between storytelling, neuroscience, and sales