Concept of Syntegration in Sales Professor Fredmund Malik
- Author
- SalesPOP!
- Published
- Wed 16 Oct 2019
- Episode Link
- https://salespop.net/
In this podcast on SalesPOP!, we interview Professor Fredmund Malik who is an Austrian economist with a focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyze and design management systems.
