Being Outrageously Authentic

Most people would probably agree that authenticity is a good quality, especially for salespeople. Yet, many sales professionals struggle to embrace genuine expression of their thoughts and feelings with others. In reality, there is a fear of being outrageously authentic that is keeping sales professionals from engaging with their customers in real ways. Leigh Brown, interviewed by John Golden, explores what it means to be a salesperson that is outrageously authentic.