Barriers to Sales Marketing Alignment

Sales and marketing alignment has become an insurmountable issue in the sales world. Attempts to unite these two entities has gone on for years, and yet there still hasn’t been a concrete solution. Why haven’t we found a resolution? Why are we still talking about it? There are a lot of barriers to getting alignment between marketing and sales. Understanding these barriers, and how to solve them, allows organizations to get their sales and marketing teams on the same page. Chris Ryan, interviewed by John Golden, discusses the barriers to sales and marketing alignment.