Account Based Sales Strategy
- Author
- Sales POP!
- Published
- Mon 25 Mar 2019
- Episode Link
- https://salespop.libsyn.com/account-based-sales-strategy
Account based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization.
