1. EachPod

#25: Why Is It So Hard to Become a Sales Manager? The Truth No One Tells You

Author
Nancy Withers
Published
Tue 12 Aug 2025
Episode Link
https://rss.com/podcasts/illuminatesalesconsulting/2155711

Ever wonder why you (a top-performing and well-liked sales rep) keep getting passed up for that sales manager role? In this episode, I pull back the curtain on what companies really look for when choosing their next sales leader.

We’ll dig into the unspoken criteria organizations use to make sales manager hiring decisions. You’ll walk away knowing exactly how to position yourself as the lowest-risk candidate and increase your chances of getting promoted.

I’ll break down:

  • The 3 critical questions you need to be able to answer (with examples!)
  • How to authentically market your leadership potential without bragging
  • Why sales strategy, collaboration, and people skills matter, and how to show them
  • Simple ways to start building your internal reputation right now

🎁 Don’t forget: I’ve got a New Sales Manager Checklist for you! Get yours here: https://www.illuminatesalesconsulting.com/new-manager-checklist

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