Why Outdoor Living Pros Lose Sales When They Treat Upgrades Like Blank Slate Projects

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Do you keep losing backyard upgrade projects to indecision, even when your design is flawless?

If you’ve ever felt stuck selling enhancements to clients who already have “something that works,” this episode explains the hidden emotional and psychological barriers behind their hesitation—and how most sales pros overlook them entirely.

You will:

• Discover the two drastically different client mindsets between “blank slate” and “upgrade” projects.
• Learn how to identify emotional roadblocks before you invest hours into design work.
• Understand how to adjust your sales process to connect deeply with hesitant homeowners and boost close rates.

Hit play now to uncover the mindset shifts that can turn stalled upgrade conversations into closed, high-value deals.

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua -  www.yes.express/apply

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design