Competition, Connection, Collaboration…How Much Should Selling Be a Team Effort?

Lightning Round - 10 Ways to Build Relationships in Sales

Question: Regina from Seattle asks, “I work for a company that just restructured—don't you love that word. We now only sell one line of business and to cross sell our customers we need to work with other sales teams. I have been a LONE wolf for 30 years - help what do I do?”

Book: Buyer First: Grow Your Business with Collaborative Selling by Carole Mahoney

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