When to Walk Away from a Prospect

Lightning Round: Top 10 Ways to Learn from First Quarter Results

Question: Katarina from Athens, Greece asks, "My team is GREAT at top of funnel. We have a clear process, a well-defined target market, and a great ability to get through the door—but we struggle to get the deal to close. I am wondering if we are chasing too much business that is never going to close. How do you know if and when you should walk away?" 

Book:  New Sales Simplified by Mike Weinberg

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