Strategies to Reach and Influence Decision-Makers
- Author
- Mark Hunter and Meridith Elliott Powell
- Published
- Tue 18 Feb 2025
- Episode Link
- http://www.saleslogicpodcast.com
Lightning Round: 10 Worst Mistakes You Can Make in Sales
Question: Lorenzo from San Francisco asks, “I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determine who makes the decisions in organizations? Am I doing something wrong?”
Book: Selling to Big Companies by Jill Konrath
❖ Send your questions to Meridith and Mark at [email protected]
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