4: Is the Sales Profession Dying?

Today we look back to a 2016 Harvard Business Review article titled “Despite Dire Predictions, Salespeople Aren’t Going Away”. That HBR article throws it back to a 1962 book titled “The Vanishing Salesman” as well as a New York Times article dating back 100 years that asked a provocative question: “Are salesman needless?” We roll all of this together to compare it to today’s complex technical B2B sales role to answer one question for today’s modern selling world: “Is the Sales Profession Dying?”. You will want to listen to today's episode to find out the answer to this controversial question.